Bollywood Dance : Performance

In the strict sense the term "Bollywood" refers to the Hindi culture, art, and film industry from Bombay.  The other film centres of South Asia are often referred to by their own designations (e.g., Lollywood (Lahore), Tollywood (Andhra Pradesh)).  However since the Bombay Hindi film industry dwarfs the other productions centres, the term "Bollywood" is generally extended to mean the entire South Asian film culture.
The international appeal of Bollywood dancing is something that has been many decades in the making.  Originally it was found only in places that had a significant consumption of Indian films (i.e., Former Soviet Union, and the Middle East).  But a few years ago it started to become chic in Europe, and today it is rising in popularity in the US, and Canada. Bollywood dance may be seen as being on the ascendency in the world markets.  Much of this is due to the ever expanding Indian diaspora, but a significant proportion comes from non-Indians who for whatever reason, are taken by the exotic, larger than life qualities inherent in it.